Search Analytics for Your Site. Louis Rosenfeld
- Тип: Текст
- Автор:
- Издательство: Ingram(2020)
- ISBN: 9781933820040
- Страниц: 230
- Язык: Английский
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- Жанры: Технический анализ
- Описание
- Фрагмент
Any organization that has a searchable web site or intranet is sitting on top of hugely valuable and usually under-exploited data: logs that capture what users are searching for, how often each query was searched, and how many results each query retrieved. Search queries are gold: they are real data that show us exactly what users are searching for in their own words. This book shows you how to use search analytics to carry on a conversation with your customers: listen to and understand their needs, and improve your content, navigation and search performance to meet those needs.
