Do You Want to Keep Your Customers Forever?. Don Peppers и др.
- Тип: Текст
- Авторы:
- Издательство: Ingram(2020)
- Серия: Harvard Business Review Classics
- ISBN: 9781633691421
- Страниц: 38
- Язык: Английский
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- Жанры: Логистика
- Описание
- Фрагмент
This classic article shows how to make mass customization and efficient and personal marketing work by putting the producer and consumer in a «learning relationship.» Over time, this ongoing relationship allows your company to meet a customer's changing needs over time. Furthermore, as your company develops learning relationships with its customers, it should be able to retain their business virtually forever.
